This video provides a very interesting look at how using the six sources of influence can really have an effect on people’s behavior.
The six sources of influence are divided into motivation, which is what drives you and causes you to do something; and ability, which is what you are able to do. The influencer strategy is further broken down into examining how motivation and ability are affected based on personal, social and structural forces. An example of using the sources of influence would be, “How can I use structural motivation to influence behavior within my organization?”
I enjoyed how Washed Up used children so that you could really see the heart of human nature. They tested personal motivation using deliberate practice, peer pressure, self motivation and influence. The findings were simple, if you want to change behavior, use social pressure to find strength rather than resistance. Once you find strength, use peer pressure to tip the scales in your favor.
References
All Washed Up! (2009, September 21). Retrieved from https://youtu.be/osUwukXSd0k
Change Behavior- Change the World: Joseph Grenny at TEDxBYU. (2013, April 26). Retrieved from https://youtu.be/6T9TYz5Uxl0
How to Change People Who Don’t Want to Change: The Behavioral Science Guys. (2015, January 05). Retrieved from https://youtu.be/9ACi-D5DI6A
Influencer: Cricket Buchler. (2012, December 17). Retrieved from https://youtu.be/wu7UBY5euBg
Influencer: The new science of leading change: 2nd ed. (2013). McGraw-Hill Education.
McChesney, C., Covey, S., & Huling, J. (2016). The 4 disciplines of execution: Achieving your wildly important goals. Free Press.
Sinek, S. (2013). Start with why: How great leaders inspire everyone to take action. Portfolio/Penguin.
